Last edited by Nilabar
Sunday, May 10, 2020 | History

5 edition of Managing marketing found in the catalog.

Managing marketing

text, cases, and readings

by Thomas V. Bonoma

  • 113 Want to read
  • 7 Currently reading

Published by Free Press, Collier Macmillan in New York, London .
Written in English

    Subjects:
  • Marketing -- Management.,
  • Marketing -- Management -- Case studies.

  • Edition Notes

    StatementThomas V. Bonoma.
    GenreCase studies.
    Classifications
    LC ClassificationsHF5415.13 .B597 1984
    The Physical Object
    Paginationxxii, 522 p. :
    Number of Pages522
    ID Numbers
    Open LibraryOL3187464M
    ISBN 100029037204
    LC Control Number83048681

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